Ryan Carson: How AI does my marketing for me

Ryan Carson, Untangle, AI, B2B, SaaS (software as a service)

When a new user signs up, most companies add them to a standard drip campaign. Ryan Carson found a better alternative: his AI agent sends customized drip messages to every new registrant. It helps his company close more business. It’s just one way he uses AI to act as his VP of marketing. In this interview, he breaks down how he automated his marketing.

Ryan Carson

Ryan Carson

Untangle

Ryan Carson is a three-time founder and longtime SaaS entrepreneur. He’s currently the founder of Untangle, an AI-powered platform designed to help people navigate divorce with clarity and less conflict. With over 25 years of startup experience, Ryan now focuses on building highly specialized AI agents that combine software, automation, and real-world business workflows.

Ryan Carson: Why isn’t every email customized for the customer? So it’s completely personal. So I’m gonna share my screen and just kinda walk you through visually how this thing works.

Andrew Warner: Ryan Carson is a three time founder and he’s building untangle, which is AI for divorce. Let’s get it the next new thing presented by Zapier, the AI automation company.

Ryan, before you, before you started building your own email service provider, did you even consider that you can use other people’s software?

Ryan Carson: Uh, you know, I’ve been running startups for like 25 years, right. And email drips have been just a constant part of the business and everybody uses them. And I, you know, was setting up an email drip for untangle, um, my new startup.

And then I thought, what am I doing? Why don’t I have AI write the email drips? Uh, and ended up, you mean like the series of emails? Yeah. Yeah. Okay. And...

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