iContact Founder Returns To Mixergy After $169M Sale – with Ryan Allis

Ryan Allis, iContact, B2B, Customer Acquisition, Marketing, Mental Game, SaaS (software as a service), Scaling, Sell Your Business

How does a wristband help a founder build a $169 million company?

Ryan Allis is the founder of iContact, a provider of email marketing tools for small businesses. And a company that was recently sold for $169 million to Vocus.

Here’s a quote from the last time I interviewed him, “we incorporated in July ’03, lived in the office, slept on futons, cooked on a George Foreman grill, did whatever we had to do to keep expenses low, while we built up revenue and customers, and improved the product.”

Those are the challenges for a startup and it was inspiring to hear his story from those days. This time, I want to ask him about the challenges of going from a successful startup to a company that generates tens of millions a year.

Ryan Allis

iContact

Ryan Allis is the Co-Founder of iContact, a provider of email marketing tools for small businesses.

 

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