Kajabi: How A Smart Launch Rocketed This Membership Platform – with Kenny Rueter & Travis Rosser

Rueter and Rosser, Kajabi, Customer Acquisition, Marketing, SaaS (software as a service), Scaling, Subscription (Membership) Model

How does a software company go from $0 to $1 million in 5 months?

The guys behind Kajabi did it by laying out a clever marketing strategy that involved clever networking and customer development before they launched.

This is the story of how two founders, Kenny Rueter and Travis Rosser, hit it out of the park after multiple entrepreneurial attempts.

Rueter and Rosser

Kajabi

Kenny Rueter and Travis Rosser are the Co-Founders of Kajabi, a company whose vision it is to “enable people to make a living from their hobby or passion.” They do this by selling access to private membership portals.

 

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