crowdSPRING: How To Build A Marketplace From Scratch – with Ross Kimbarovsky
Over 17,000 paid projects have been listed up on crowdSPRING’s online marketplace for creative services since the site launched in 2008.
I invited Ross Kimbarovsky, the company’s co-founder, to tell me how he launched because marketplaces are notoriously hard businesses to start. Marketplace-based businesses force a fledgling startup to pursue two constituents at once. In this case, Ross had to get both customers and creatives to join crowdSPRING or the site would be useless.
Find out how he did it in this case study of a successful marketplace launch.
Ross Kimbarovsky is the co-founder of crowdSPRING, an online marketplace for creative services. For buyers, crowdSPRING is a place to post a creative project, watch the world contribute ideas and choose the one they like. For creatives, crowdSPRING is a global stage for creativity where title and experience don’t matter.
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Do you remember when I interviewed Sarah Sutton Fell about how thousands of people paid for her job site? Look at the biggest point that she made. She said that she has a phone number on every page of her site because, and here’s a stat, 95% of the people who call end up buying. Most people, though, don’t call her, but seeing a real number increases their confidence in her and they buy. So try this, go to Grasshopper.com, and get a phone number that will make your...
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