CraftJack: How A Founder Who Maxed Out His Credit Cards Built A Solid, Multimillion Dollar Business – with Ross Gordon

Ross Gordon, CraftJack, B2B, Customer Acquisition, Hiring, Marketing, Sell Your Business

How does a copywriter who maxed out his credit cards end up building a multimillion dollar lead business?

Ross Gordon is the CEO of CraftJack.com which sells leads to contractors.

He started the company in 2011 and sold it the following year. I’ll ask him for how much in this interview.

Ross Gordon

CraftJack

Ross Gordon is the CEO of CraftJack.com, which helps contractors grow their business and find new clients through lead generation marketing.

 

Andrew: Listen up. I hate to have commercials interrupt this interview, so I’m going to tell you about three sponsors quickly now and then we’re going to go right into the program. Starting with Walker Corporate Law, if you need a lawyer who understands the start-up world and the tech community, I want you to go to walkercorporatelaw.com.

Next, I want to tell you about Shopify. When your friend asks you, “How can I sell something online?” I want you to send them to Shopify and explain to them that Shopify stores are easy to set up, they increase sales and they’ll make your friend’s products look great. Shopify.

Finally I want to tell you about Grasshopper. Do you want a phone number that people can call and then press 1 for sales, 2 for tech support, etc., and have all of the calls be routed to the right person’s cell phone? Well get your number from grasshopper.com.

Alright, let’s get started.

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