MapMyFitness: Structuring A Company To Last 30+ Years – with Robin Thurston

Robin Thurston, MapMyFitness, Scaling, Subscription (Membership) Model

How do you build a business in an industry where many competitors are short term thinkers? Joining me is Robin Thurston, co-founder of MapMyFitness, which runs a collection of sites that provide mapping and training tools for fitness enthusiasts of all levels.

Robin’s vision is to create a history for MapMyFitness users with the fitness data they’ve shared over the decades. Here’s the story of how he built a revenue model focused on longevity and how he reconciled that model in spite of short sighted competitors popping up and diverting users.

Robin Thurston

MapMyFitness

Robin Thurston is currently the CEO at MapMyFitness, an online social fitness community that operates a suite of websites including MapMyRIDE.com, MapMyWALK.com, MapMyHIKE.com.

 

Three messages before we get started. First, who is the lawyer that tech entrepreneurs trust? Scott Edward Walker of Walker Corporate Law. Here’s what Neil Patel, founder of KISS Metric says about him. “Scott is a great lawyer. He is affordable, responds fast, doesn’t charge you for five minute phone calls and always gives great advice.” Walker Corporate law.

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Finally, do you know someone who wants to build an online store? Tell them that Shopify is the easiest way to build a...

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