How to buy a site that already exists and grow it – with Rob Walling

Rob Walling, Drip, Content, Marketing, Outsourcing, Scaling

I’m tailoring this interview for someone who has no idea what kind of company to create and is open to the idea of buying a web site that already exists and growing it.

In 2011, Rob Walling bought HitTail, a site that tells content marketers what topics to cover if they want traffic from Google.

We’ll hear how he picked what company to buy, how much he paid for it. We’ll also hear where the revenues were when he bought the company and what the revenues are now.

Rob Walling

Drip

Rob Walling is the founder at Drip which is a web application that improves your website conversion reates by making it easy to setup email auto-responders and mini-courses.

 

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I am the founder of Mixergy dot com, home of the ambitious upstart, and I’ve got an agenda for this interview.

I’m tailoring this interview to someone who has, maybe no idea of what kind of company to start, but is open to the possibility of buying a website that already exists, and building that, and growing that business. If that’s you, I want this this interview to be a really good fit for you.

In 2011 Rob Walling bought HitTail. It’s a site that tells content marketers what topics to cover if they want to get traffic from Google. I want to hear how he figured out to buy that business, where the revenues were when he bought it, maybe what he bought it for. More importantly, how he grew it, how he added value to it and made it more valuable than when he bought it, and where it is today. That’s my mission for this interview.

Even though this interview will be about...

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