Andrew: Hey there, Freedom Fighters, my name is Andrew Warner. I am the founder of Mixergy.com, home of the ambitious upstart, and imagine this: Imagine you buy a company, and you do it because you want to avoid some of the pitfalls of starting something new and figuring things out and having it fail, but imagine you buy that company, and the company fails anyway. What do you do? Today’s guest said he pivoted, and adjusted, and changed, and renamed, and rebranded and did it all as a way of pulling success out of the jaws of defeat, and it worked, so I invited him here to talk about how he did it. How do you like that Rob? Is that dramatic enough?
Rob: Yeah. Yeah that sounds great.
Andrew: The guy whose voice you’re hearing is today’s guest. His name is Robert Bellenfant. He is the founder of the company that I talked about today. Their company today is called TechnologyAdvice, but as you’ll see it had to go through a name change....