The liquor alternative making $10M ARR in 2 years

David Crooch, Ritual Zero Proof

My guest today is someone who came up with a counter-intuitive product that I think a lot of people in my audience can probably really relate to.

There comes a point in your life when you’ve got kids, you’re running a business, you’ve got to get up early, and so you don’t want to drink.

But, for many people, having a cocktail is a ritual.

Well, David Crooch figured out a way to have it both ways. He is the co-founder of Ritual Zero Proof, a true liquor replacement.

David Crooch

Ritual Zero Proof

David Crooch is the co-founder of Ritual Zero Proof, a true liquor replacement.

Andrew: Hey there, freedom fighters. My name is Andrew Warner on. I’m actually recording in the middle of chaos. And, and I think I drove today’s guests a little bit crazy putting this interview together. Here’s the deal I am now in my last day here in San Francisco. Uh, I imagine we’re going to be by the time you listen to this in Austin.

And I, I had an interview scheduled with David crutch for yesterday. It was too chaotic. I started texting him. I said, I can’t do it. Then I texted him back and I said, but I really want to interview you. And then we just went back and forth a lot. And here’s why he is the founder of rituals. Zero proof.

They make alcohol, the equivalent of alcoholic drinks without the alcohol. Now, for some people that would be laughable, they’d kind of. Put it off. And I think most of those people are in college and they’re just drinking to get drunk. There’s a group of people who just...

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