If you had a successful business, would you take on another one?

Brennan Dunn, RightMessage, Customer Acquisition, Marketing, SaaS (software as a service)

(To see how Brennan’s software customizes a site, check out this link.)

When I hear an entrepreneur whose business is doing well is shifting his focus, I get curious. I think, what the hell are you doing? You finally hit it, things are working, people respect you for it, why would you shift it? That’s what today’s guest has done. It’s courageous and I want to understand why he did it.

Brennan Dunn is the Founder of RightMessage, software that changes the messaging on your website based on who’s on your site.

In this interview he’s going to talk to me about what I’m doing wrong at Mixergy. I’ll also ask him about what’s going on with his previous company.

Brennan Dunn

RightMessage

Brennan Dunn is the Founder of RightMessage, software that changes the messaging on your website based on who’s on your site.

Andrew: Hey, they’re freedom fighters. My name is Andrew Warner, I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses. And today’s guest is a guy who I interviewed before, he had a company . . . and still does, it’s doing really well, and he’s transitioning away from it. I mean he’s not letting it go, he’s still taking care of it, he’s still getting customers still getting revenue, but he has not focused on it.

And when I hear an entrepreneur take a business that does so well, and just shift his focus, I was going to say I get curious, I don’t get curious I get scared, what the hell are you doing? You finally hit it, things are working, people respect you for it, why would you shift it? And he’s shifting it and it’s courageous, and I want to understand why. I want to understand why he’s doing this and what’s going on with him.

His name is...

Continue reading the transcript...