How Understanding Demand Helps You Create Products – with Rick Kash

Rick Kash, The Cambridge Group, B2B, Consulting, Customer Acquisition

How do you identify demand and build products to meet that demand? That’s what I invited Rick Kash to talk about.

He is the founder and CEO of the Cambridge Group, a growth strategy consulting firm, and the co-author of How Companies Win, which shows how to profit from demand driven business models.

Rick Kash is the founder and CEO of The Cambridge Group and the co-author of How Companies Win which shows companies how to find new customers and bigger profits.

 

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