What to do when a business gets too big for a DIY founder – with Rick Backus

Rick Backus, CPC Strategy, B2B, Customer Acquisition, Hiring, Marketing, Mental Game, Mixergy Fan, System

When you’re starting as an entrepreneur, much of your growth is caused by what you can do.

But what happens when the business gets so big and you can’t fix things yourself? What happens when you have to go from being a doer to a manager?

Today’s guest says that’s what happened to him. Rick Backus is the co-founder and CEO of CPC Strategy, the number one retail search agency. I invited him to talk about how he made the transition.

Rick Backus

CPC Strategy

Rick Backus is the co-founder and CEO of CPC Strategy, the number one retail search agency.

 

Andrew: Hey there freedom fighters. My name is Andrew Warner. I am the founder of mixergy.com and a fast talking Internet guy who apparently needs to slow it down. You know, I used to talk really fast, and I’ve learned to slow it down. But, every once in a while the speed creeps in.

This interview is with an entrepreneur who says that things were good at first and he was able to do much of the work himself. But, eventually, what you will find, you the listener, as you build your business up and it gets bigger and bigger, you can’t fix everything yourself. You can’t do it all yourself, and that’s when you have to go from being a doer to a manager.

For most entrepreneurs, that is what causes the big problem that makes their companies fail because we’re not trained to be managers. We fought against being managers. Here we are as entrepreneurs running a company that needs us to be managers. So, how do we do it?

I invited...

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