How to sell something other than your time – with Brian Casel
If you’ve been listening to Mixergy for long enough, you probably know today’s guest came on a while back to teach a course. Just before we recorded the course, he said, “Andrew, this is private but I sold my company.” But he swore me to secrecy and I take that stuff very seriously. I’ve just been waiting and waiting to be able to tell everyone.
Brian Casel is the founder of Restaurant Engine, which creates and manages websites for restaurants. This is a business that the guy created after he was doing freelance work, doing everything himself, and he said, “I have to build something that scales beyond me.”
Today Brian runs a new company called Audience Ops. It’s a done-for-you content marketing service that will grow your audience, your email list and your customer base. And they do it all for you. The company–now that he’s learned so much from his previous business–is doing three times what Restaurant Engine ever did on a monthly recurring revenue basis. We’ll talk about how he did that.
Brian Casel is the founder of Audience Ops, which offers done-for-you content marketing service.
Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy.com. It is, of course, home of the ambitious upstart.
I’ve been looking forward to doing this interview for so long. If you’ve been listening to Mixergy for long enough, you probably heard today’s guest. One of the things that I love about him was that he was one of the first Mixergy listeners. I remember when I used to ask for sites for feedback in past interviews or courses, he’d always send his site in.
So, his site was always top of my mind. I knew what his site looked like in my sleep. I could almost design it if I was a designer because he was so good about sending it over. He was so good about blogging. He was so good about reaching out. So, I always knew him. I always reached out. I always rooted for him.
Then he came on here and he did a course, so I loved him even more and appreciated him even more for doing it. Just before he...
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