How running a truck accessory company with an e-commerce culture led to $100M ARR

Scott Bintz, RealTruck, eCommerce, Physical Product, Sell Your Business

I’ve never been in a pickup truck my entire life. But that’s no excuse to not know about the company today’s guest built and sold.

Scott Bintz is the founder of RealTruck, an e-commerce pickup truck accessory company. He sold it to TruckHero.

In the e-commerce space, we can learn a lot from a company who is selling large, unwieldy, physical things like truck accessories.

I invited him here to talk about how he did it.

Scott Bintz

RealTruck

Scott Bintz is the founder of RealTruck, an e-commerce pickup truck accessory company.

Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of mixergy, where I interview entrepreneurs about how they built their businesses for an audience of real entrepreneurs. And I got to tell you something, if you listen to me, you probably already know. I’m a New Yorker. I literally have never been in a pickup truck my whole life. I remember just loving that I could get around in cabs, I finally moved to San Francisco and I felt like I had to have a car. I bought a Prius.

It’s still though no excuse for me to not know about the company that today’s guest started. His name is Scott Bintz. He is the founder of Real Truck. It’s an e commerce pickup truck accessory company that he sold to Truck Hero. And the reason I say it’s no excess no excuses successful company in an area of the world that you know in ecommerce selling hard, big physical things we didn’t know about it. How did I not know about it? Someone who,...

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