Ray J – Nearly broke to $116 million earbud business

Ray J, Raycon, Comeback, Failure, Physical Product

Ray J, the musician and TV star, wanted to be a tech entrepreneur like you.

He launched an electric bike, but it didn’t go as well as planned. “I wasn’t listening to anybody,” he says of that time. His finances suffered from unfruitful startup attempts.

Then he teamed up with Ray Lee, whose family was in the electrics business, and opened himself up to helpful advice.

Today, he makes RAYCON earbuds. Not only is the company generating real revenue, but it’s products are loved by both celebrities and YouTube tech reviewers.

Ray J

Raycon

Ray J and Ray Lee are the founders of Raycon, a wireless audio brand.

This interview is sponsored by Rippling the all-in-one HR platform. To get a demo, go to rippling.com/mixergy.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses. Joining me is like a major freaking celebrity. Yeah, man.

Ray J: man. I’m just a worker, man. I just, I just, I like to execute. That’s it.

Andrew: that’s what I’m seeing. Do you know what? I had no freaking idea that Ray con, this earbuds company that I see on YouTube all the time that it was created by you. All I see is ads for these little earbuds, smaller than AirPods in many ways, about what half the price of AirPods, right? colors. And then, so you guys do the ads and I think, ah, yeah, sure.

And then I see a team of like YouTube owners out there who are skeptical and trying to figure out is this any good? And they all walk away saying, you know...

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