Care2: How A Do-Gooder Site Got 14 Million Members – with Randy Paynter

Randy Paynter, Care2, Scaling, Subscription (Membership) Model

14 million sounds like just another number. To really understand the size of Care2’s membership base, compare it to the number of members your site has.

If you’re the typical Mixergy fan, after you do that, you’re probably going to wonder, how can I grow my membership the way Care2 did? That’s the focus of this interview.

I invited Randy Paynter, founder and CEO of Care2, to do an interview and teach how he did it. Care2 is an online community for people who care about healthy and green living, human rights and animal welfare.

Randy Paynter

Care2

Randy Paynter is the Founder, President and Chief Executive Officer of Care2, an online community for people who care about healthy and green living, human rights and animal welfare.

 

Three new messages before we get started. First, my new sponsor is Site5. Site5 hosting is the inexpensive way to bootstrap your Ruby on Rails, Python, or other applications. If you look at RatePoint you’ll see that 713 reviewers gave Site 5 a near perfect score of 4.95 out of 5. Site5.com. A lot of fives in that spot, right? Site5.com.

Next, what could your site do if you let users import their Gmail, Yahoo, or other address books using CloudSponge? Well, maybe you can grow virally the way Facebook did, or maybe you can give your users an online address book the way Plaxo did, or you can let users talk to their friends the way Twitter did. Or maybe you can come up with your own ideas for letting your users upload their address books to your site. It’s a snap with CloudSponge. And, if you use discount code Mixergy, you’ll get a few free months on CloudSponge.com.

Finally, Grasshopper.com is where you go to supercharge your company’s phones....

Continue reading the transcript...
Published: Feb 1, 2011