How Shapeup Reached 700K Users And Landed Big Company Clients – with Rajiv Kumar

Rajiv Kumar, ShapeUp, B2B, Customer Acquisition, Mental Game, Selling 1-on-1, Social Media

How does a startup get 700,000 users to improve their health?

Dr. Rajiv Kumar is the founder of ShapeUp, a wellness platform that companies join to improve their employee’s health by creating a social network where employees help each other with their nutrition, exercise and other goals.

I invited him on here to figure out how he gets big companies as clients and how he gets all their users to be active on his network.

Rajiv Kumar

ShapeUp

Dr. Rajiv Kumar is the founder of ShapeUp, a wellness platform that companies join to improve their employee’s health by creating a social network where employees help each other with their nutrition, exercise and other goals.

 

Andrew: I got the notes I took on the interview you’re about to watch, and

I want to call your attention to three things that I think you should pay

special attention to. First, notice the section where we talk about will

power and why it’s not enough. Listen to today’s guest talk about what will

help you get things done. Second, listen to his first version and what it

looked like. A lot of people want to go way bigger. Listen to how his first

version launched quickly and how it impacted his later versions. Finally,

you should notice how he sells to big companies by having these big giants

come to him. People who he, otherwise, couldn’t get a hold of, he found a

way to get them to call him. All that and so much more coming up.

Three messages before we get started. First, do you need a single phone

number that comes with multiple extensions so anyone who works at...

Continue reading the transcript...