Case Study: How to get customer insights

Uday Koorella, Qount, B2B, Customer Acquisition, SaaS (software as a service), Sell Your Business

When I heard that the founders of LessAccounting sold their company I was completely surprised. They sold to another accounting software company that I’d never even heard of.

Well, today I have founder of that company. Uday Koorella is the founder of Qount, which provides accounting software, bookkeeping, payroll and tax services.

We’re going to get into detail about how they got so many paying customers and I want to understand why they just acquired a company in a similar space.

Uday Koorella

Qount

Uday Koorella is the founder of Qount, which provides accounting software, bookkeeping, payroll and tax services.

Andrew: Hey, everyone, my name is Andrew Warner. I’m the founder of mixergy.com, home of the ambitious upstart. And I always think that I know about all the software companies that are out there. And obviously I accept that there are some that I don’t know about. But as a guy who trolls Product Hunt on a regular basis, who talks to entrepreneurs here in San Francisco all the time, who’s just kind of in the mix, I think I know all of them. And I was so surprised when my friends who founded LessAccounting told me that they sold their company to this other guy, to this other accounting software company, and I never heard of this other accounting software company.

In fact, one of the founders of LessAccounting pinged me and said, “Do you want to interview the founder?” I said, “Yeah, how don’t I know about . . . how big is this company?” They told me, I was shocked, and I want to have them on here. I want to have the founder on...

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