How to make leadership decisions based on gut-feeling

May Habib, Qordoba, B2B, SaaS (software as a service), Women Founders

There comes a time when a company faces big issues that really reflect the way they want to speak to their audience. For example, are you a company that says, “Hey, guys,” or should ‘guys’ be considered a sexist term and that’s the company stance.

How does the team know? It might be in a style guide somewhere but it’s not used. That’s the problem today’s guest recognized and she created a company to solve it.

May Habib is the co-founder of Qordoba, an AI that helps everyone at a company write with the same style, terminology, and brand voice.

May Habib

Qordoba

May Habib is the co-founder of Qordoba, an AI that helps everyone at a company write with the same style, terminology, and brand voice.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they build their businesses for an audience of entrepreneurs. I have to tell you, when I research guests, one of the things that I try to look for is the way that they write their company name. May, you might have noticed this, like, is HostGator, for example, one word or two words? Is it uppercase H and lowercase G for Gator, or is it uppercase H, uppercase G? Like, all that stuff. And if I’m writing to a founder to invite them to do an interview with me, I want to get that right because that stuff matters.

The thing that I noticed though, is they don’t get it right. I go to their website and the logo has it one way, then you go to their privacy policy and it has it a different way, then you go to their blog and it has it a different way. And no exaggeration, within two different blog posts, I could see it written two...

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