Marketing that enhances product reputation (and doesn’t overwhelm)

Dave Rogenmoser, Proof, Marketing, SaaS (software as a service)

My goal with this interview is to understand how today’s guest has grown his business through his phenomenal marketing. He’s very understated about it, which is good because I want this type of approach for my business.

I want to grow through good marketing that I could feel proud of and that doesn’t overwhelm the product. I want marketing that actually enhances the reputation of the product.

My guest today is Dave Rogenmoser, the co-founder of Proof, a SaaS that helps build social proof and increase conversion rates by displaying recent customer activity on your website.

Dave Rogenmoser

Proof

Dave Rogenmoser is the co-founder of Proof, a SaaS that helps build social proof and increase conversion rates by displaying recent customer activity on your website.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses. And this is a live interview. And I’m so excited that people are actually listening to us live because I feel like when somebody knows my guest’s business better than I do, when someone brings in their own problems and frustration and then uses that as a way of pushing me to ask better questions, to pull out information that’s actually useful, it makes the interview better. And also from an ego point of view and “Does anyone love me?” point of view, it feels good to know that people are there. So I love that [Tenenbaum 00:00:36] has been jumping in and saying hi and Hendrick, I know you and coming in and saying hi, Chris Luck has been coming in. So I love that there are people that are chiming in live.

My goal with this interview is to understand how today’s guest has...

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