Andrew Warner: Hey there, Freedom Fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses. This is a really interesting business that we’re going to find out about today. Benny Rubin realized that email deliverability is a pain.
Now, most of us, when we can’t get our email out, we think, oh, I screwed up. Why is my email system not allowing me to email out, but they’re allowing everyone else? It must be because the mail that I sent out stinks and we just deal with it in shame. And this guy comes out and says, you know what?
This is an actual business here. If enough people have this problem, I think I could create a service where I fix it for them. And because email deliverability is directly correlated with profits for businesses, there’s no question about how much I could deliver, an upside for them, killer, let’s stop everything.
Let’s...