How to recover from bad advice from an investor

Burc Tanir, Prisync, B2B, eCommerce, Failure, International Founders, SaaS (software as a service)

Joining me is an entrepreneur from Turkey. He raised money in Turkey, but his investor said, “You’ve got to just go business-to-business.” And so he shifted his business model and went b2b.

But it didn’t work. And the reason he says it didn’t work is because he failed to address a customer problem. Instead, he was just listening to his investors.

We’ll find out how he got through that painful period and how he turned things around by solving a particular problem. Burc Tanir is the founder of Prisync, pricing software for e-commerce.

Burc Tanir

Prisync

Burc Tanir is the founder of Prisync, pricing software for e-commerce.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses. Joining me is an entrepreneur from Turkey, raised money in Turkey, but his investor said, “You know, this idea that you’ve got, you’re going after consumers. Yeah, you’re addressing a problem that some guy that you met somewhere had, but there’s more money in B2B. You’ve got to just go business-to-business.” And so he shifted his business and went business-to-business. And it didn’t work. And the reason he says it didn’t work is because he just failed to deal with a problem, to address a customer problem. Instead, what he was doing was listening to his investors.

And since then, he’s looked around . . . Well, first of all, let’s admit, he suffered a little bit. It wasn’t easy. It’s painful, and I want you to be open about the pain...

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