How Mark Sisson grew a loyal tribe before launching a niche health food line

Mark Sisson, Primal Kitchen, Brand (branding), Content, eCommerce, Food, Hiring, Marketing, Non-Tech, Physical Product, PR / Media Marketing

Today I have the founder of Primal Kitchen, a Paleo health foods line by Mark Sisson. They make avocado oil, protein powder, dark chocolate almond bars and more.

We’re going to talk about how he built this company by starting with a blog.

Mark is also the author of multiple books including Primal Blueprint. We’ll talk about that an so much more.

Mark Sisson

Primal Kitchen

Mark Sisson is the founder of Primal Kitchen, a Paleo health foods line which makes avocado oil, protein powder, dark chocolate and more.

Andrew: Hey, everyone. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses.

And a few weeks ago, I was up in–I guess it’s called Marin County, whatever that area up above the Golden Gate Bridge is called. That’s where I was to see some of my friends. They brought out some lunch with salad and all kinds of food and one thing that stood out for me was this avocado oil, which I never heard of before. I’ve heard of canola oil. I’ve heard of olive oil. Mark, you might be laughing at me for not even knowing this thing existed. But I freaking love avocados, and I was really lit by the whole idea of avocado oil.

And then soon after that, I got an email from someone named Anna. She said, “Hey, Andrew, I just want to say thanks for continually inspiring my marketing career. I’m the Marketing Director at Primal Kitchen.” And the name sounded...

Continue reading the transcript...