How Prevu turned home buying into an online shopping experience

Thomas Kutzman, Prevu, Bootstrapping, eCommerce

Today’s guest looked at the offline experience of selling real estate and thought, “This should be modernized.”

So he tried to bring the selling experience to the internet. But it didn’t work. We’ll find out why.

He didn’t close the business though. Instead, he changed the model. We’ll talk about what he learned about his customers that allowed him to grow. Thomas Kutzman is the founder of Prevu, a modern, full-service brokerage offering 1.5% listing agent commission.

Thomas Kutzman

Prevu

Thomas Kutzman is the founder of Prevu, a modern, full-service brokerage offering 1.5% listing agent commission.

Andrew:   Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview largely tech entrepreneurs about how they built their businesses for an audience of entrepreneurs who are building businesses or planning to.

Whenever we get outside of the tech space. I think all of us who are listening here, experiences feeling of, huh? It’s kind of awkward. That’s not the way it should work. There’s such a smooth fluidity to working online that once you get offline, things just don’t feel the same. Joining me is Thomas Kutzman.

He said, you know what? I’m buying homes. I’m looking at real estate. The experience of buying something online is. It’s kind of clunky and old. And he decided he was to do something about it. He was going to fix it. He was going to modernize it. He was going to bring it to the internet, which at this point is decades old.  So he went for it. And then he...

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