A Revolutionary Way to Influence and Persuade – with Robert Cialdini

Robert Cialdini, Pre-Suasion, Customer Acquisition, Mental Game, Non-Tech, Wow People

A few weeks ago I interviewed a founder and I couldn’t figure out why his company was so successful. His software was the same as his competition. The founder told me his company was using influence techniques in the way they create their content.

I said, “Wow, that reminds me of this book by Robert Cialdini called Influence.” Turns out, that’s the book he’s been using to teach the people on his team. So that’s why he was doing so well. It wasn’t just his software—it was his persuasion skills.

Well, Robert Cialdini has noticed something interesting. He noticed that what happens before people persuade you impacts how receptive you are to their persuasion. I invited him here to talk about that.

Robert Cialdini

Pre-Suasion

Robert Cialdini is the author of Pre-Suasion: A Revolutionary Way to Influence and Persuade

Andrew: Hey, before we get started, I’ve got to tell you that I was so excited to talk to one of my heroes, that I forgot to talk about my sponsors, so right now I’ll record into the interview that this conversation is sponsored by the two great companies. The first will help you actually close sales. It’s called Pipedrive. The second will host your website right. It’s called HostGator. But I’ll tell you more about them later. Here’s the interview.

Hey, everyone. My name is Andrew Warner. I’m the founder of Mixergy.com, where I’ve done over 1,300 interviews with entrepreneurs about how they built their businesses. A few weeks ago, I interviewed this guy who I just couldn’t figure out how he did so well. He was the founder of a company called Bounce Exchange, which created this modal popups that only come up when you leave a site. And he somehow became a top 10 Inc. company, meaning he had one of the fastest rising...

Continue reading the transcript...