Andrew: Hey there, freedom fighters. My name is Andrew Warner, I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses and I do it for an audience of real entrepreneurs who are building their companies often right now as they’re listening to my interviews.
Joining me today is an entrepreneur who has what today you might actually call a marketing hack that most people wouldn’t ever consider in their marketing mix. She is an entrepreneur who sends out postcards. Her name is Joy Gendusa. She is the founder of PostcardMania, and wait till you see how big this business is. PostcardMania does lead generation that focuses on postcard marketing. They work with small and medium size businesses, and, anyway, we’re going to get into how she built this thing up from scratch. I’m fascinated by this company.
And this interview is sponsored by two companies you probably already know. The first will do email...