What? He Built A Million Dollar Company And Got 0%? – with Jon Pospischil

Jon Pospischil, Custora, B2B, Customer Acquisition, eCommerce, Physical Product

How does a founder build a million business — and NOT get to keep any of it? You’re about to find out, and if you internalize what you learn, you’ll avoid a similar fate.

Jon Pospischil built an online sporting goods company and grew its sales into the 7 figures. I invited him to tell the story of how he did it and why he doesn’t own the company today.

I also want to find out about his new company, Custora, which helps you figure out which promotions to send to which customers. (If you’re an online retailer, I predict Custora will rock your world.)

Jon Pospischil

Custora

Jon Pospischil is the cofounder of Custora, which offers a SaaS that tells online retailers and web apps which of their customers are most valuable, and suggests actions to keep them.

 

Andrew: Three messages before we get started.

If you’re a tech entrepreneur, don’t you have unique legal needs that the average lawyer can’t help you with? That’s why you need Scott Edward Walker of Walker Corporate Law. If you read his articles on Venture Beat, you know that he can help you with issues like raising money or issuing stock options or even deciding whether to form a corporation. Scott Edward Walker is the entrepreneur’s lawyer. See him at WalkerCorporateLaw.com.

And do you remember when I interviewed Sarah Sutton Fell about how thousands of people pay for her jobsite. Look at the biggest point that she made. She said that she has a phone number on every page of her site because, and here’s a stat, 95% of the people who call, end up buying. Most people, though, don’t call her, but seeing a real number increases their confidence in her and they buy. So try this. Go to Grasshopper.com and get a phone number that...

Continue reading the transcript...