Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses. Joining me is an entrepreneur who just demystified a big portion of online content for me. I have been on Instagram not that much. But man, one of the reasons why I’m not on Instagram that much is sometimes I see these companies have beautiful freaking photos. Sometimes I’ve interviewed people, you might have heard me in these interviews get really excited about the photography that people have on their Instagram accounts. That’s true for other platforms, but for some reason . . . Not for some reason. Instagram blows me away because when it’s done right it’s meant to blow you away.
And I always thought, “Wow. These people must have found great creative directors, great photographers. They have a talent for it.” But before we got started, today’s guest took me...