PopSockets Case Study: Creating a product people freaking love

David Barnett, PopSockets, eCommerce, Marketing, Non-Tech, Physical Product

A while back I got the iPhone 7 Plus because I wanted the big screen. The problem was it was so big it was difficult to use.

I started doing research to see what cases I could get to make it easier to use. And then I found the Popsocket.

Well, today I have the founder of the company that created a product I freaking love. David Barnett is the founder of Popsockets, which makes expanding device grips and mounts.

I want to find out how he did it and how he got what seems like every celebrity to use his product.

David Barnett

PopSockets

David Barnett is the founder of Popsockets, which makes expanding device grips and mounts.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses.

A while back, I decided I was going to get the big iPhone, the plus. I think it was the seven plus. Because I wanted the big screen because I like to work on my phone. The problem was, it was infuriating. I couldn’t reach things on the upper right, it became really difficult even to use my phone. I liked the big screen and couldn’t get rid of it, but I just couldn’t deal with it at the same time. So I started doing . . . Because I love this type of research, David. I started doing research online to see what could I get to make it work better. I got cases, endless cases that were little grippier. That didn’t help. I tried all kinds of stuff.

And then I found this. I think you’re going to hate the way that I do this and I’ll explain why later to the audience, but...

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