Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses, and I do it for an audience of real entrepreneurs. And I know they’re real entrepreneurs because, boy, I keep hearing about their successes via email, via tweets, via, frankly, scotch night at the office.
And joining me today is a guy who’s built an already successful company, lots of traffic, lots of businesses using it, and still I never heard of it, and I couldn’t figure it out with all the research that I had at my disposal before the interview started, and I’m starting to get it.
Here’s the idea, and Shaul Olmert is the founder’s name of Playbuzz. Shaul, tell me if I’m understanding this right. The old idea of just publishing straight up text on a website is okay. It’s still alive and well. But quizzes and other content that are more engaging do...