Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses. I’m kind of shot out of a cannon. Sometimes, that happens with me. Joining me today is an entrepreneur who’s running a company that I just don’t understand how people are buying it and at the same time I have deep admiration, maybe a tiny bit of envy.
Josh Band is an entrepreneur who said, “You know, I think . . . ” He’s a professional baseball player. He says, “I need to make some money on the side, so you know what I’m going to do? I’m going to create a box of baseball products that I’m going to send to people but only if they commit to getting it every month and pay me for a subscription to it.” And the thing that I don’t get is, like, why are people subscribing? Why can’t they just say, “I need five things, I’m...