Case Study: Software built for Instagram (that brings in recurring revenue)

Christy Laurence, Plann, Bootstrapping, Mobile Apps, SaaS (software as a service), Social Media, Women Founders

I was speaking at a conference about 2 years ago when I met a woman who was telling me about this software she built.

She told me it was Instagram Management software that allows her customers to edit their grid and plan posts. But get this: she does all the support through Instagram DM. I had never heard of that.

Christy Laurence is the founder of Plann which is an Instagram Management Suite. I want to find out how she coded this app when she’s not a developer.

Christy Laurence

Plann

Christy Laurence is founder of Plann which is an Instagram Management Suite.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses, and I do it for an audience of entrepreneurs. I was speaking at an event, it must have been about a year and a half ago at this point.

Christy: Maybe like two years.

Andrew: Maybe two years.

Christy: Yeah.

Andrew: I can’t believe how much you’ve done in those two years. So I get off the stage and this woman is telling me that she has a software called Plann for Instagram management. And what it does is . . . And I didn’t even know this was possible at the time. She said, “You know, people really like the grid to look good. I let them edit what the grid looks like by moving pictures around and making it look nice. I let them schedule their posts.” And I said, “I had no idea this existed.” And she go, “Oh, yeah, yeah, this existed. People...

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