Timo Rein on growing Pipedrive from 1,000 customers to over 30,000

Timo Rein, Pipedrive, B2B, European Founder, International Founders, Marketing, SaaS (software as a service), Scaling, System

There’s a piece of software that I use that’s built by the entrepreneur you’re about to meet today. It’s called Pipedrive. You’ve heard me talk about it forever because it changed our whole business. We used to struggle keeping track of all the potential interviewees that we have here on Mixergy and convincing somebody to say yes to an interview.

I got really excited about Pipedrive about three years ago and I said, “There’s got to be an entrepreneur behind this business. I have to have him on here to do an interview.” And I did. If you go back to that interview from 2013, you’ll see that I talked to Timo Rein, the founder of Pipedrive, about where he came up with this idea, how he got his first customers, how he grew it up, how he struggled to get funding, how his cofounder got into a little bit of health issues, how he was rejected by Y Combinator when he tried to get funding from them, how he really struggled and how he celebrated when he hit 1,000 customers.

But that’s not where the story ends for businesses. Ideally, you go beyond it. Timo has. He’s grown his business dramatically.

I want to know how do you take a business that’s doing well and get it to scale up even bigger? What happens? What goes into it? So, I invited Timo to come back here and do a second interview and we’re going to find out what happens after you find product market fit, after you get your first thousand customers, how you grow from there.

Timo Rein

Pipedrive

Timo Rein is the founder of Pipedrive, sales pipeline software that gets you organized.

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There’s this piece of software that I use that’s built by the entrepreneur you’re about to meet today. It’s called Pipedrive. You’ve heard me talk about it forever because it changed our whole business. We used to struggle so much to keep track of all the potential interviewees that we have here on Mixergy to...

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