Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of mixer G uh, the original influencer. I had a podcast long before people were on Instagram and everything else. And I, uh, never thought that I would want to create a branded product. Then these influencers came out in a first, I didn’t take them seriously because what they were doing was doing videos from their bedroom, with their fricking bed behind them.
Like. Pick a better design, a better background. No, they didn’t want it. What they wanted was to show that they were working from home, that they were putting on makeup from home. And as they kept explaining how to put on makeup, they built up this following people who started looking to them for advice and then started to say to them, well, I’d like to wear your makeup.
I’d like to have your hair extensions. I’d like to have your haircare products. And then the process for creating that became...