How Line2’s Founder Recovered From A Big Setback And Launched A String Of Hits – with Peter Sisson

Peter Sisson, Toktumi, Comeback, Customer Acquisition, Failure, Mobile Apps

Today Peter Sisson is the founder of Line2, one of the hottest apps in the iPhone app store because it lets users skip AT&T, reduce their phone bills, and get incredible reception. The business seems to be the latest in a string of successes in Peter’s career, including one business that he sold to Microsoft a few months after helping to co-found it.

But his first startup suffered the kind of public setback that many entrepreneurs wouldn’t have even tried recovering from. How did Peter recover? And how did he go on to launch so many hits? That’s what you’ll hear in this interview.

Peter Sisson

Toktumi

Peter Sisson is the founder of Toktumi, which offers Line2, an app that lets you add a second line to your iPhone or BlackBerry.

 

Before we start, look at all the stunning custom logo designs that one client got from 99designs.com. 99designs is the largest marketplace for crowd-sourced graphic design. Look at all these beautiful custom web designs that another client got. Go to 99designs.com and describe what you need. Artists from all over the world will flood you with custom designs. You pay for only what you want. Look at these cool T-shirt designs that another client got. Go to 99designs.com and send me a link of what you get.

Here’s an email that I got from a viewer about my next sponsor, Scott Walker of Walker Corporate Law. “Just a quick note. I was looking for a lawyer to do an updated terms of service agreement for our product. Long story short, I had a hell of a time finding someone who was charging reasonable rates and who was in the tech space. I ended up seeing Walker Corporate Law, your sponsor. They were fantastic.” So, Walker Corporate Law is the firm you turn to...

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