Andrew: Hey there freedom fighters and wantrepreneurs. My name is Andrew Warner. I am the founder of Mixergy.com, home of the ambitious upstart. And I say wantrepreneurs because I’m hoping that there’s some out there in the audience who are listening to this interview because I think you are going to get a lot out of this conversation.
This is the story of a wantrepreneur who finally launched and grew a business. Peter Keller says he’s always been risk averse, and hesitated to start a business. Then in 2010, something happened, and he finally launched Fringe Sport, which designs and manufactures strength and conditioning equipment. Fringe Sport brings its products to market through the e- commerce and bricks and clicks approach. We’re going to find out how he did it.
This interview is sponsored by Scott Edward Walker, of Walker Corporate Law. Who is Scott? You probably know by now. Scott is the lawyer than entrepreneurs trust. I will tell...