Former Head Of Sony Pictures Shows You How To Be Persuasive – with Peter Guber
I was nervous on my trip to Atlanta because I was scheduled to give a keynote at StartupRiot and I didn’t have time to prepare a talk. To figure out a solution (and to prep for this interview) I read Peter Guber’s new book, Tell to Win, about how storytelling can make you more persuasive.
It’s been a couple of weeks since I gave my talk, and I still hear people tell their friends about the points I made and use the exact stories I told. It’s all thanks to the ideas I learned from Peter. If you want to see the techniques I used and learn how you can use them to be more memorable and persuasive, listen to this interview.
Peter Guber
Sony Pictures
Peter Guber is the former Chairman & CEO of Sony Pictures. He currently heads the Mandalay Entertainment Group, which presents hit films such as the kids are all right and which recently partnered in acquiring the NBA’s Golden State Warriors.
Three messages before we get started. First, who’s the lawyer that tech entrepreneurs trust? Scott Edward Walker of Walker Corporate Law. Here’s what Neil Patel, founder of KISSmetrics, says about him, “Scott is a great lawyer. He is affordable, responds fast, doesn’t charge you for five minute phone calls, and always gives great advice.” Walker Corporate Law.
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Finally, do you know someone who wants to build an online store? Tell them that Shopify is the easiest way to...
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