How Aaron Marino built a multi-million online personality (Starting with a YouTube Channel)

Aaron Marino, Pete and Pedro, Brand (branding), Content, eCommerce, Non-Tech, Physical Product

I try hard. I try hard all the freaking time. But joining me today is a guy who’s not trying all that hard and the guy is killing it.

His name is Aaron Marino and the whole thing started out for him with a YouTube channel. It’s called Alpha M and he covers life, style, grooming, and fitness. There’s a long list of businesses. I want to find out how he did it.

Aaron Marino

Pete and Pedro

Aaron Marino is the founder of Pete and Pedro, a mens grooming line.

Andrew Warner 0:04
Hey there freedom fighters. My name is Andrew Warner I I try hard I try freaking hard all the time. I literally am sweating. Can you see that? Can you see the sweat stains here? No. I try really hard. Joining me today is a guy who I see me smiling. He’s happy. He’s like he couldn’t figure out how to hit record on zoom properly and like where the settings were and he’s he’s fine with that. The guy is killing it. His name is Aaron Marino, he the whole thing started out for him with a YouTube channel called alpha m. It’s about lifestyle grooming and fitness. What’s the thing that you said when I asked you? What’s the one sentence helping the better guys

Aaron Marino 0:44
helping guys feel better about themselves? That’s what it’s about.

Andrew Warner 0:46
Yeah. So I’m like, really? into give me specifics. Don’t tell me helping guys. Tell me how and all that. I...

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