How pivoting to subscription model grew this insights platform

Nadia Masri, Perksy, B2B, Mobile Apps, Subscription (Membership) Model, Women Founders

Joining me is a woman who came up with a company that allows businesses to ask questions of their potential customers to understand them better.

I want to understand why they would need a company to do that instead of doing it themselves.

Nadia Masri is the founder of Perksy, a next-gen consumer insights platform.

Nadia Masri

Perksy

Nadia Masri is the founder of Perksy, a next-gen consumer insights platform.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses. Joining me is a woman who has heard my voice around the house. Her mom was a long-time listener, and now her mom is listening to her daughter here on Mixergy.

I’ve said this for a long time, Nadia, that my goal with Mixergy is to do interviews for an audience of people who are building their companies with the idea that eventually they will come back on here and do interviews themselves. Called it the circle of Mixergy years ago.

I never thought that maybe, like, there’d be passive listening where you might be listening while your mom is hitting play on this and absorbing some of this. I’m curious about why your mom was listening. I’m curious about what you picked up from it. But mostly, I’m here to understand how you built up your company, Perksy.

Nadia Masri...

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