Pepper: AI + people = > $10 million

Anirudh Singla, Pepper, AI, B2B, Content, SaaS (software as a service)

Pepper is creating content for clients like Shopify, Adobe and Instacart. We’re talking hundreds of thousands of posts & videos. And this is content that leads to sales. In this interview, founder Anirudh Singla tell us how they do it by using AI and humans.

Anirudh Singla

Anirudh Singla

Pepper

Anirudh Singla is the founder and CEO of Pepper, a global content marketing platform that blends AI and human creativity to produce content at scale. What began as his side hustle on Upwork has grown into a company serving Fortune 500s —recently crossing $10M in annual recurring revenue. Pepper now operates across writing, design, video, and localization, helping brands drive measurable growth through AI-powered content systems.

Andrew Warner: Hey there, freedom Fighters. I’ve got a story about a guy who’s creating a content business that’s exciting. Check it out.

I read about a guy who uses AI and people to create over three quarters of a million pieces of content, so I asked him to do an interview about how he does it. Let’s watch. Annie Ru. SLA is the founder of pepper, which uses AI and humans to create content for enterprise clients.

Intro: The next new thing,

Andrew Warner: sla, what’s your revenue right now at Pepper?

Anirudh Singla: So we just crush 10 million in a RR and we’re now in the 10 to 25 to 50 journey. So yeah, being, uh, it took us some time to get us here, but, uh, yeah, very excited to finally cross this.

Andrew Warner: When you were working on Upwork as a writer, how much money were you making a year then?

Anirudh Singla: You know, it’s, it’s funny. Uh, so I just for reference, I, uh, I was...

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