How does a proven founder find a second business?

Todd Olson, pendo.io

Today’s guest noticed a problem. If you’re a web designer or app creator, you can’t see the look on users faces when they’re using your product. You can’t see if they encountered a button they don’t understand, for example.

He thought companies should be able to create a great product without having to code analytics to find out how people are using it. So he built a company to solve that problem. I want to find out how he did it in today’s interview.

Todd Olson is the founder of Pendo.io which helps product teams understand and guide users to create product experiences that customers love.

Todd Olson

pendo.io

Todd Olson is the founder of Pendo.io which helps product teams understand and guide users to create product experiences that customers love.

Andrew: Hey everyone, my name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses. And my goal is to do a set of interviews for real entrepreneurs. And I know that it’s working because so many of the people I interviewed today are people who’ve listened, built up their businesses and now they’re saying, “It’s my turn. I want to come back and do an interview.”

So the thing that you may not know is that I record these interviews with video on and the majority of people don’t watch the video. There’s not much to see here. You see my head, you see my guest’s head. What else do you need? So why do I do video? Well, a large reason is so that I get a sense of the guests when I’m asking a question I know, “Am I on the right track or did I just go over a line and now I need to soften things up?” In fact, today’s guest, Todd, before we...

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