Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of mixergy.com, home of the ambitious upstart. I’m smiling, because Anne Marie is actually here in the office for the first time. Usually when I record interviews, she gets right out, but I’ve been recording all day, and she can’t keep staying out of the office. Well, today I’ve got in interview for you with an entrepreneur, whose company failed.
So he started blogging about conversion optimization. He started building an audience and building a reputation, and as a result of blogging, he helped people. He got his name to get out there, and that lead to a profitable new business. And I invited him here to talk about how he did it, because I want to encourage you, the person who is listening to me right now, to blog, to write, to get your voice out there and to build your reputation the way that this guest did.
Well, the interview here is with Peep Laja. His...