How Did Dermaflage Generate $500K Selling Synthetic Skin? – with Oscar Atkinson

Oscar Atkinson, Silicone Arts Laboratories, Customer Acquisition, Failure, Marketing, Non-Tech

I was at a conference where today’s guest showed me the skin on his hand, and said, “See this? It’s not real skin. It’s synthetic. My company makes it.”

I started asking him how he finds customers for synthetic skin. Which wasn’t at all what I expected. And about his revenue, which I think he’ll tell you in a moment.

Today’s guest is Oscar Atkinson, founder of Silicone Arts Laboratories, which makes Dermaflage, a scar and wrinkle concealer that uses silicone to replicate the tone and texture of its user’s skin.

Oscar Atkinson is the founder of Silicone Arts Laboratories, which makes Dermaflage, a scar and wrinkle concealer that uses silicone to replicate the tone and texture of its user’s skin.

 

Andrew: Hey there freedom fighters. I am Andrew Warner, and I am the founder of mixergy.com, and, of course, it’s home of the ambitious upstart. I was at a conference speaking. Today’s guest walked up to me. We started talking. He showed me his hand and he said, you see this thing right here, that’s not real skin, it’s synthetic, and my company makes it.

So I started asking the kinds of questions that you know me for here in the interviews, because I do that even offline. Things like, well, how do you get your customers? How’d you build your business? What kind of revenues are you guys doing? He was really open, and I’m hoping that he’ll share all of that here with you today. That’s our goal. I want you to hear his story and how he built up his business.

Today’s guest is Oscar Atkinson. He’s the founder of Silicone Arts Laboratories. They make Dermaflage. It’s a scar and wrinkle concealer that uses...

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