How to pivot from a consulting service to SaaS – with Pini Yakuel

Pini Yakuel, OptiMove, B2B, Bootstrapping, Consulting, European Founder, International Founders, Marketing, SaaS (software as a service)

Joining me today is a guy who had a great idea for software, but he couldn’t actually build it out. He didn’t have the money. He didn’t have the resources. So, he and his cofounder created a consulting company that basically did what his future software would do.

It’s kind of a manual way of doing what software should be doing automatically.

And then every dollar they made as consultants they squirreled away and spent to build the software that today they’re here to do an interview about. What’s exciting about them is how bootstrapped and scrappy they are.

Pini Yakuel is the founder and CEO of Optimove which develops and markets customer retention software.

Pini Yakuel

OptiMove

Pini Yakuel is the founder and CEO of Optimove which develops and markets customer retention software.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I am–and this is, actually, I should say–home of the ambitious upstart.

You know what that means is that this is a place where people come to listen to interviews with real entrepreneurs talk about the details of how they built their business and my audience is full of people who are either right now or very soon to be building real companies, which is why they want the details behind the companies that I interview. They don’t just want to hear that some guy had an idea, quit his job and started a business and, “Yay!” How did you really do it? Let’s get into the details of what you did.

So, joining me today is a guy who had a great idea for software, but he couldn’t do it. He couldn’t actually build it out. He didn’t have the money. He didn’t have the resources. So, he and his cofounder created a consulting company that basically did what his...

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