Niching down in the crowded space of email marketing

Rytis Lauris, Omnisend, B2B, Content, eCommerce, European Founder, Marketing

How many freaking email marketing companies are there out there? And how could so many of them be doing well?

Joining me today is an entrepreneur who said, “I see that there are people sending out email. I see that there’s software to do it. I’m going to jumping in and do it too.”

And the reason that he was able to do it, he says, is because he saw a problem that nobody else addressed. He was dealing with a market that other people weren’t familiar with.

Rytis Lauris is the founder of Omnisend, an omnichannel marketing automation tool for e-commerce. He’s doing well and I want to find out how.

Rytis Lauris

Omnisend

Rytis Lauris is the co-founder of Omnisend, omni-channel marketing automation tools for e-commerce.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. Guys, how many freaking email marketing companies are out there? Software to send out emails and how could so many of them be doing well? All right, joining me today is an entrepreneur who said, “I see that there are people sending out email. I see that there’s software to do it. I’m jumping in, I’m doing it too.” And the reason that he was able to do it, he says is because he saw a problem that nobody else addressed because he was dealing with a market that other people weren’t familiar with and he jumped in and guess what the guy’s doing well.

Let me introduce him instead of shouting about him. His name is Rytis Lauris. He is the founder of Omnisend. It’s an . . . Listen, this is the description. This is another thing that all of these email marketing guys do now, omnichannel marketing automation tool for e-commerce.

I’m a little concerned and...

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