The Serial Entrepreneur Behind OfferPal, The Monetization Platform Used By 200 Million Consumers – with Anu Shukla
The media likes to turn business news into a cowboy movie with good guys and bad guys. At one point, Anu Shukla was portrayed as a villain because because OfferPal, the company she founded, ran some ads that were misleading.
For the general public, that’s a fun story to read.
Entrepreneurs like us want something else. We see a founder who built a business that powers much of the growing virtual currency ecosystem. We see an entrepreneur who sold a previous company within months of launching for $366 million. We see all that and we want to learn how she did it.
This interview is my attempt to help us learn the how behind one of the most accomplished entrepreneurs in the business.
Anu Shukla is a serial entrepreneur. Prior to founding Offerpal Media, she was the founder and CEO of Mybuys Inc. where she currently serves on the Board of Directors. Mybuys is a venture-backed company in the eCommerce personalization market. Prior to Mybuys, Anu pioneered the category of Internet Marketing Automation as founder and CEO of Rubric, Inc. Rubric was acquired in 2000 for $366 million.
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