How 50 Cent, KISS, and Aerosmith are using Messenger marketing
I am so frickin’ fascinated by chatbots and it’s because I recognized that reaching my audience via email was a losing proposition. No matter how much effort we were putting into better headlines, better copy, whatever, people just don’t love email.
The benefit of Messenger is we don’t write long messages, we write short messages that will reach them and they actually check it.
Well, today’s guest is the founder of a Messenger marketing platform that helps e-commerce companies connect with customers and drive sales.
Matt Schlicht, of Octane AI, showed me what he does and blew my frickin’ mind. I invited him here because I think anyone who’s interested in Messenger as a way of communicating with customers has to see what they have done.
Matt Schlicht is the founder of Octane.ai, a messenger marketing platform that helps ecommerce companies connect with customers and drive sales.
Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their successful companies. And I do it for an audience of real entrepreneurs who are listening as they’re building their companies and, very often, as you might have noticed, coming back here and doing interviews about how they built their businesses while listening to Mixergy. So, it’s the circle of Mixergy. You listen, you build, and hopefully, you come back here and you do an interview about how you did it yourself.
On the side, I got so frickin’ fascinated by chatbots that I built this little side business called Bot Academy that’s now . . . it’s going to become bigger than Mixergy, if it hasn’t already. And I did it because I recognized that reaching my audience via email was a losing proposition. No matter how much effort we were putting into better headlines, better copy, whatever,...
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