How The Bootstrapped Clicky Cranks Out Profits While Competing With Google – with Noah Merritt
One of the scariest what-ifs for an online company is “What if Google comes into our market and competes with us?”
Clicky, a real-time analytics company run by just 2 people, has been competing with Google since it launched. Noah Merritt, the company’s co-founder, says the company did over $500,000 in revenue last year, with a 60% margin. And the business continues to grow even as newer, venture-backed startups enter the market.
In this interview you’ll learn how to developed a product with features that even Google can’t match, how to get customers without spending a lot of marketing marketing, and how to run a business without any employees.
Noah Merritt is the co-founder of Roxr, the company that makes Clicky, creators of Clicky Web Analytics, a “Web 2.0” analytics tool that makes it easy and fun to discover how people are using your web site.
Andrew: Before we get started, I’ve got to tell you about three great companies. PicClick is the first. It’s a one person start-up from my friend Ryan in San Diego. PicClick gives you a visual way to search eBay, Etsy, and other sites. Ryan is already doing one million product sales per month on PicClick.com. Not hits, but sales. Go to PicClick.com to see how he is doing it.
99 Designs. It’s the largest crowd source marketplace for graphic design. When I used them, I wrote a description of the design I needed and how much I wanted to pay. I got a bunch of designs back. I gave each designer feedback and picked the one I liked best, and that’s the only one that I paid for. Try them for logo design. If you need a blog design, use them. If you need app icons, use them. There’s so many different reasons why you might want to use them. Check out 99 Designs and you’ll see why so many past Mixergy guests have used 99designs.com.
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