Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy. I’ve got Nir Eyal with me. Nir, do you remember the question you asked me before we started? No. You don’t.
Nir: No.
Andrew: You were saying, “Why do you even want to talk about AdNectar?”
Nir: Yes. Why do you want to talk about AdNectar?
Andrew: Here’s why. I think like a lot of our friends, a lot of my friends, I read your book, “Hooked: How to Build Habit-Forming Products,” and I thought, “Boy, this guy knows his stuff.” He’s not just a guy who did a book report and is now selling it to us like a book. He’s a guy who really knows it. He has experience.
So, like a lot of other people, I flipped to the back of the book where it says “About the Authors.” There’s a note here about Ryan Hoover, interesting, who’s your co-author, and a note about you and it says,...