How 99dresses failed (with three cofounders, funding, and a mentor) – with Nikki Durkin

Nikki Durkin, 99dresses, Clothing Company, Failure, Marketplace, Physical Product, Women Founders

You know how some woman wear outfits a few times and then the outfits just sit in their closet?

Well Nikki Durkin founded 99dresses, a company that allowed women to trade fashion items with other users.

The site drew thousands of users and raised hundreds of thousands of dollars for it, but recently had to shut down.

I invited her to talk about what happened and what she learned from the experience.

Nikki Durkin

99dresses

Nikki Durkin is the founder of 99dresses, a company that allowed women to trade fashion items with other users.

 

Andrew: Here there, freedom fighters. My name is Andrew Warner. I am the founder of Mixergy.com, and I am proud that this is the place where entrepreneurs feel comfortable, not just coming to cheer themselves on but to talk about how well they did. But for over a thousand interviews they felt comfortable coming here and talking about their failures so that we can learn from them.

And in this interview I’ve got an entrepreneur who really shook up the startup world the other day when she did a post where she said, “I failed” and she talked very openly about not just what happened of the business but the emotional side of what happened to her. I saw the post, and I invited her here to do an interview so we can really understand what happened to her the last few years.

So to understand what today’s guest’s business did, you have to understand and remember that there are people out there who have outfits that they wear just a few times and...

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